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DateDate: 3-04-2018, 07:09

Alibaba Group Holding fully buys Ele.me for expanding its food delivery services. This is reported by The Fortune. The cost of Ele.me is about 9.5 billion dollars. Alibaba and its subsidiaries Ant Small and Micro Financial Services Group already own 43% of Ele.me.
Ele.me is involved in the delivery of food throughout the country and is a major competitor to startups such as Meituan Dianping. The market is growing due to the fact that most people prefer to use a smartphone to order food, sign up for a spa or hire an au pair. It is also strategically important for Alibaba and Tencent to promote their services.
"Ele.me is the most used food order application, and delivery networks (formed through local services) will become an integral part of the trade infrastructure," says Daniel Zhang, executive director of Alibaba Group.
In February, Bloomberg announced plans to buy Alibaba shares of other investors in Ele.me. In connection with the expansion of the market, Meituan has become one of the most expensive start-ups in the world - its preliminary cost is $ 60 billion.
The deal for the purchase of Ele.me was another step in Alibaba's integration into the logistics sector. Alibaba has undertaken a long-term partnership with Cainiao and invested in the construction of warehouses. In addition, the company invested in retail, including Intime Retail Group.
"If Ele.me is willing to cooperate with Cainiao, the delivery network can become a more effective asset," commented New Street Research analyst Kirk Baudry.
It is expected that the founder of Ele.me Zhang Xiuhao will become chairman of the company, and vice president of Alibaba Group Wang Lei will become the chief executive officer of Ele.me.
As competition in Asia grows, Alibaba has decided to expand in the field of e-commerce. Last month, the company said it would invest another $ 2 billion in the Lazada Group to support its presence in Southeast Asia.
A deal to buy Ele.me in the short term could lead to a reduction in profits. Despite this, Alibaba is ready to acquire a start-up for profit in the future. "Whenever they saw long-term potential in Alibaba, they did not doubt purchase," Bodri said.





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