American company JanSport has produced a pilot batch of backpacks with unique design, which is used as a graphical code for recognition using a smartphone.
Limited edition of backpacks has only 300 copies. Despite the fact that the backpack has no electronics, it is a carrier of information. The intersection of dark and light colors in the design form a unique backpack for each of the graphic code (QR), which can be read using an ordinary smartphone.
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As noted in the company, this code can be linked with any information about the owner. For example, every person that will read this graphic code may automatically get a link on the Facebook profile of the person.